How much chance of automotive beauty
2010-12-24 11:14:46 Liu Sail in March this year bought a SRV, and spent 1,700 yuan Pa decorated car a bit, including film, CD , leather chairs and so on. Usually have to wash it in addition, half down, and spent two or three hundred dollars. Another gentleman surnamed Zhao is more willing to fare for his love of money, a FAW-Mazda M6, 26 million purchase price, but more decorative, the cost of conversion to spend twenty thousand yuan, which took a stereo 1.5 million. Gesanchaiwu also play waxing, doing the car sauna, one year, the money spent on cosmetic maintenance to more than one thousand yuan. More and more cars started to enter the family in Hangzhou, there are more and more vehicle owners are willing to charge money on decorative beauty. Automobile decorative beauty as a new investment opportunity is coming. Is this good or not eating the cake? Opportunities and hazards where? Exactly how? Market, how much of the investigation show that at the present country of car buyers, 90% of vehicle manufacturers to provide decorative transformation of the basic needs, especially in middle and low car audio equipment, focus on practicality, but the sound quality in general. Most owners of private vehicles will be re-decoration of the car and spent 3000 to 5000 yuan for an ordinary car is a work of beauty, spend 1 million or above are also many. Market research also showed that: at the present more than 60% of private luxury car to car owners have the habit of doing the external beauty conservation; more than 30% of private car owners have begun to form a low-end to give the concept car for beauty maintenance; more than 30% of the public external high-end cars on a regular basis beauty maintenance; 50% of private car owners are willing to master the basic techniques in the case of auto beauty and maintenance themselves. Not difficult to see, car maintenance industry in China has great market space. As at the present, Hangzhou has 190,000 motor vehicles, of which there are 100,000 private cars only. And the number of motor vehicles is also to increase the number of 90,000 per year. Automobile decorative beauty store of wealth in the self-evident. At the present decorative beauty of Hangzhou consumers spend in the car may cost more mainly three: the new car decoration fees, the cost of car modification and daily maintenance costs to make lasting beauty. Children with disabilities, according to industry estimates, almost all of the new car repairing, the will to do some decoration on the car. Haitong company in Hangzhou, sold the car, 70% -80% for the first time in his decorated boutique. Tat in Zhejiang, the figure was 80% -90%, in Zhejiang nations, this figure is above 70%. Count the number of companies on the new car owners in the decorative beauty of consumption, usually decorated on the first new car costs spent about 1000-5000 per month. Hangzhou Automobile Co., Ltd. decorative Department Haitong perhaps a month to more than 30 million turnover, decorative car as little as a hundred vehicles, as many as 200 cars. 150 vehicles per month, the average cost of each new vehicle in the initial decoration of about two thousand dollars. Automobile industry and trade company in Zhejiang Kangda decoration department, 1-10 months of this year turnover of 2.5 million yuan to complete, decorate the car 1500, the average cost of each new car decorated initial 1600 yuan. Car repairing, many car enthusiasts are not satisfied to do some simple decoration, but also to do some major modifications. Despite this, not many people, but their spending power is staggering. Compared to the popularity of the field at the present Hangzhou children to open a window, for limited capabilities, stereo equipment, satellite navigation, for example, to open a skylight children price of about between 5 million yuan yuan -1; will be replaced by 42 cm wide general tire tire costs about 8,000 yuan; do car audio, if the CD is just another ordinary general in a thousand dollars, and as many as several million, usually are about ten thousand dollars; the cost of installation of satellite navigation systems is about 10,000 dollars. Unlike the cost of decorations, make money from the car by the beauty conservation is steady. Usually a car this year, the money spent from two to three hundred dollars to a couple of thousand dollars. Osmanthus City Hangzhou thirty-nine car in front of servants around auto service chain Co., Ltd. is high-end residential area, more upscale car, according to figures the company estimates, generally a car this year, the money spent in 1500-2000 dollars. These include changing the oil twice, each time two or three hundred dollars, car washing waxing 600 yuan a year, and so on. Decoration Co., Ltd. Hangzhou Motors put the package on the client into Silver, Gold and Diamond three, one-year consumption from 700 to 3000 dollars. Open site provides only a brief car essentials beauty, and quick repair and maintenance business, shop, consider siting easier and faster to focus. There are three places to the first choice: First, residents of densely populated place, such as the area near the entrance and exit; the second is near the high-grade office buildings; third is near traffic arteries. If you can store in the automotive, upholstery shop, or automotive supplies market near the better. If the main store to car decoration, there are two places worth thinking: First, Hangzhou, near the east of the automotive supplies market. Car decoration and modification parts and supplies are specialized pieces of common points. Many cars at the loading number of accessories, such as luggage rack, running boards, front and rear bumper, the car must match. And now so many models, fully equipped difficult upholstery shop, so from the convenience of purchasing automotive supplies think about, will be decorated in the automotive supplies shop near the market open is a good choice, but also bring about agglomeration effects. Second, Hangzhou, Shenyang halfway, Shi Xiang Road and Shaoxing Road. The car shop with more intensive. For example, halfway open in Shen and Shi Xiang Road, crossing to the north of Tianyi Automotive Trim Parts Co., Ltd., is surrounded by Yuantong car Square, Shen Zhejiang cars, agricultural and other automotive stores Jinchang. Although in many boutique is decorated themselves, but often require professional delivery and technical support for car decoration company, some of the large car modification, such as the children open a window, install car stereos and other decorations are basically outsourced company to do, Perhaps if you can and store process is linked, there will be great in the source protection. According to Zhou Tianyi upholstery shop teacher introduced them to the ride in the car audio business, 20% may come from the store. Guangdong, near the Thai automobile decoration department is a small upholstery shop owner COMMUNIST according to the company introduced at the present, half of his business over from the store. Where to find master automotive beauty shops have a lot of hand-decorated living, good alone is not enough original material, and ultimately have to see the way technology can not. Moreover, more transparency in the product price situation, you want to sell products on the possibility of earning high profits will become increasingly smaller. Workmanship is good or bad, the money earned will be very different. Many operators frankly that in hand to earn more money than selling more than the product. Some people in this industry compared to a food and beverage outlets, raw material selection is followed by a good cook does not burn a good fire, is the most important. In addition, the decorative beauty in the automotive industry, luxury China is very serious material. Is the same dashboard dashboard wax spray, spray a technical difference between the amount of people, technology can be sprayed three cars a good teacher. Looking for a skilled worker, it is very important. If it is a franchise, any brand will provide free training training training training at least two months time. However, two months for the industry is concerned, can not be skilled or at least have two or three years Caixing. Therefore, each common practice or “poaching”, visit other shops technology, directly to the store poaching. Hangzhou is now open as a new beauty shop in a lot of car decoration, this line of job-hopping is also common. Hangzhou, there are a lot of the Woody who do this line a name, most of technicians have come from there. Find a chef, you can find a small master directly from the chef. A 100 square meters of shops, good or bad depending on the business, have the chef prepare one or two, or three little master. Hangzhou market wage: the chef a monthly salary of 2,000 yuan up or down, a small teacher salary of 500-700 million, basically due to the small master apprentices, wages are not high. Procurement of raw material to the case where stores, the franchisee will provide a variety of sources and equipment. However, most of the franchisees to build business for the automotive supplies, so they are provide a product of their own production. Their own name brands and shop, a large amount of the product, you can purchase directly from the auto market. Hangzhou, automotive supplies market mainly in the east area. Another major purchase in Guangzhou city. A street in Guangzhou Yongfu Auto Parts to Yongfu Road as the center, including Hengfu, Guangyuan Road East, more than three hundred vehicle supplies merchants gathered here, is at the present largest automotive supplies market. Familiar with this ride of the market situation, you can also purchase directly from this ride. If it is less extensive, less the amount of the product, you can contemplate the larger from the local market or purchase a car dealer supplies. Hangzhou at the present relatively large automotive supplies dealers Veyron, by so good. There are a beauty shop car interior decoration real meaning is the sale of car accessories. The single price to sell jewelry is not high, but the sales profits to 40% to 50%. Franchise by the franchisee to provide this series of products. Better in the market at the present sales of jewelry are: strap, perfume, cell phones tube type, pillow, trusted, protect the neck type, seat belt sheath type, shade type, Storage bags, mirror covers. There are several ways to purchase their own: one is directly to the jewelry distribution company or manufacturer to getting goods. Want to look for these manufacturers, car magazines, professional websites, there are many brand manufacturers ads. Linked to the manufacturers, the manufacturers generally recommend that you go directly to the local dealer getting goods. For example, in Hangzhou, shop, looking for more than 50 years of history in the United States, Dr. turtle conservation campaign beauty products, you can go directly to the way Mandarin Decoration Co., Ltd. Hangzhou Motors stock, which take a series of turtle products in Hangzhou area, Dr. total agency other agents. Way of getting goods distribution is many-fold, may wish to shop around. For example, a company in Xiamen, the operators are to promote membership marketing strategy. Members of the company stock, to get the jewelry prices are generally for the market retail price of 4.5-5 fold, car perfume profitable, the market retail price of the purchase price of the 3.5-fold. End of the year to give operators real rebate, the return rate to calculate total sales, and increase with the increase in sales. For example, sales of 19 million, 1% rebate, sales 100 million, will be able to get 3% or 3 million rebate. Another way is to purchase directly to the market. This approach is suitable for self-identity card of the shop. Far in Guangzhou, close to Hangzhou to Yiwu or in the way of Auto Parts City, Shanxi Burgundy bulk sale. If you run more than can go to Yiwu purchase, Yiwu perfume products in the domain listed in the cosmetics market. Fabric jewelry can be sold in batches to the market and, Futian Market, Yiwu Binwang. Wisdom for the initial sample into a car shop for good jewelry? Summarized the experience of several operators, at the present good sales of jewelry with cartoon class-based. Snoopy series of car accessories such as almost every shop sold the best product, followed by the Disney family of products. To jewelry feature points, strap type product can be one-third of the total purchase volume, almost every car in the car before the car will hang a few ornaments. Followed by the perfume and the pillow, neck pillow. As for the pouch, mirror sets, sales came in higher than normal back into the goods can be less. What needs repairing equipment beauty shop car decoration to live by a lot of technical equipment to complete. The basic pre-need repairing equipment as follows: minimum range: to equipment investment is about about 3 million yuan terms, to provide interior, polishing, waxing, car washing and other services. Equipment Type: Scratch-free washing machine, polishing machine, waxing machine, vacuum suction machine, coating machine, steam sauna machine, air compressor. Standard range: to invest 60,000 yuan terms, to provide car washing and polishing to scratches, sauna interior refurbishment, paint sealed glaze, film, tire repair, audio installation and other services. Equipment Type: In addition to these minimum range of equipment, had to add a pumping unit, Pa tire machines, balancing machines, battery tester, fuel system cleaning machine and so to avoid demolition. Equipment into wisdom for the final grade depends on the services provided, car washing equipment from several hundred dollars to more than 10 million, different grades of tool, the price difference a lot. A common practice is to first ask a chef to do for you, repairing equipment, guidance, thus reducing the Chinese luxury. How prices and service prices given ○ automotive beauty, conservation, because the more fierce competition, low technology content and product Junichi, the price is more transparent. In contrast, car decoration and modified price system is chaotic. So prices are often set with reference to market conditions. Price information available from the bulk sale of business or agency superior to others the agent know. This service because of relatively high labor costs, pricing is: the product of the construction costs and design fees fees. For example, do a car stereo modification, decoration stores offer list, often only 60% of the cost of the product, design fees and construction fees, accounted for 15% and 25%. ○ Services beauty shop such as driving a car decorated restaurant, provide a kind of wisdom for the menu, including wisdom for specialty, is very important. Car decoration beauty shop business is very large, coupled with relatively disorderly competition in the market, the operator according to their power to determine the development of services. According to the technical requirements from low to high, and labor costs from less to more, car within the real significance of business can be divided into four categories. First car beauty categories, including car washing, new car wax, sealed plastic chassis, sauna cabin, leather polish, scratch repair and other services; second car decoration categories, including explosion-proof solar film, vehicle sealing glaze, cherry wood in decorated, parking sensor, leather chairs, central locking, and other services; third car maintenance classes, including the five systems for demolition care, wheel alignment, engine internal and external cleaning, quick oil change, chassis armor, replace the three filters and other internal substantive meaning; Fourth, car modification, including sound engineering, car audio, car sunroof children, surrounded by large equipment, installed inside the wing and so meaningful. In addition, the existence of a number of playing car race, car audio, and off-road equipment market is also very large. Field in Hangzhou, the majority of automotive beauty shops are often based on their ability and positioning them to carry out part of the business selected. Understanding at the present beauty shop in Hangzhou, the car service status is necessary: ??first, to car washing waxing and other routine maintenance as the main business of the “car beauty shop.” The beauty shop less investment, lower the threshold of the primary books into the easier. However, this store has been very intense competition, profit margin is thin. That only a scrubbing brush, especially by the bucket, even with the cheaper regular detergent washing powder washing of the “car wash point” of the competition. Such as a car wash, car wash scratches no ordinary market price is 15 yuan fee, material costs will need to seventy-eight yuan, and then remove the water and labor costs, will make four or five dollars. 2, the foil, sealing glazing, interior and exterior decoration based “car decoration shop,” the scope of these small companies are generally small, the owner of these companies tend to open themselves engaged in a former car decoration, technology is mixed. A service at the present is most done film, a film vehicle fees Five, six yuan, with the authentic film, Maori may have one or two hundred. However, some stores with the fake film, earned profits of about three or four hundred dollars, which generally lacks sub-fake film effect, make the black heart of money. 3, attached to the car store or the store opened Shuangxing a car car decoration company, these companies main business is the first time new car decoration, the internal substantive rather briefly, some of the higher technical requirements of the work, or not do, or contracted outside companies to do a professional car decoration. 1.3-1.4 million business, margins can get three or four thousand dollars. So, if you can perhaps do a good job and automotive stores long-term business relationship, the income would be more stable. Fourth, large car decoration company, such companies are often more solid strength, and automobile beauty, conservation, decoration, modification are covered. Eras, in Hangzhou, do relatively large range of mainly Tianyi, take off, the right path, the West Lake, several. These companies have their own characteristics, but also familiar with the local market. Ventures before, to know more about this ride, learning or great interest. In addition, the past two years, Hangzhou court also some foreign franchising brands. To promote these are some of the major franchising chain of auto service companies, or automotive products manufacturers, their main purpose is to promote their product sales. Search for car decoration large chain brand beauty shop chain management is at the present the most popular model, which is an inevitable trend. With the domestic cars of the rapid increase, only a large number of oceanic chain of brands have entered the Shenzhou, China also has many own brand appears. Choose one of the main criteria of these brands to look at the product they provide. Because a lot of car maintenance chain of beauty behind the brand are in fact the product of a large power producers. Each manufacturer of a product are produced in series, but all main product. This woman used skin care products such as, the name of gas great big make-up items, but some of the product quality and general brand and not much difference. Savvy consumers do not buy sets from the roots, but select the best reputation of all brands in the product of the combination, the mask is the SK Ⅱ, the eye cream is Lancome, Estee Lauder toner … Some operators before the entry of these vehicles have been the product of deep understanding, but not necessarily by way of joining, but their direct purchase, select the most for each brand the product of the combination of word of mouth. But for those speaking a strange entry, select the chain can reduce a lot of trouble. For example, look for purchase channels, staff development training, operational guidance. Especially at the present domestic auto service chain has a set of system science, market guidance, allowing the new entrants can perhaps familiar with the market more quickly achieve profitability. Some in the country has a certain well-known brands: the power of the lion Automotive Quick Service Center: Founded in 1939, an American brand, into the Divine 1997 car maintenance market. At the present standard has been developed for the professional conservation of more than 110 stores, Hangzhou has two. Operating area to 100 square meters mainly invest at least 10 million (rental of premises is not.) Primarily characterized by the conservation campaign to promote the idea to raise with the repair, auto additives known to do. Beautiful Lion Auto Beauty Center: 1901 established a U.S. brand. In the country has more than 40 chain stores, Hangzhou Linping Star Street area already has a thousand square meters of chain. The automobile beauty known, the most famous products of the wax. Dr. Turtle: 50 years ago founded an American brand, at the present development in the country has thousands of stores, big and small range of different products were known for turtle wax brand. Chi Snipes: Shell is the U.S. subsidiary of Dart Peng 泽尔奎克斯 company. Has been developed in China hundreds of stores. Sanjiu car car service chain servant: is Sanjiu biochemical development of the automotive services group chain, the country has more than 400 franchisees. Online e-commerce services is one of its features. In fact, many false fire hazard is being generated at the present court in Hangzhou, car decoration Investment beauty shop can use the “fever” to describe, in a small way of a competing boat, there are five car decorative beauty shop. According to incomplete count, from last year, Hangzhou, car decoration at least doubled the number of beauty shops. Deep in the industry to join a sub who believe that if this pace to continue to develop this year, less than half of next year it will overheat. Many on hand with a million of the investors want to drive a car decorated beauty shop surrounded them, but did not notice a lot of damage inside. Therefore, in this time of the survey in the record business, we are particularly harmful to this industry, a detailed market survey. First, profits year after year landing. Four or five years ago, the average gross margin in this line generally 40% to 50%, but now due to fierce competition, the average gross margin hovering around 20% only. In addition, consumers at the present lack of knowledge of automotive cosmetic maintenance, so that some shops can make a profit through low-cost operations. Such as providing low-grade, counterfeit products, technology can also mask a lot of careless owners. For example, some people now would send some of his BMW car wash, regular detergent is used, not knowing the course of time later, the body will be corrupt. With the popularity of cars, consumer attitudes change, this store will become increasingly difficult to survive. Oceanic chain of ideas into the brand also pose a threat to small investors. Coupled with the success of some local stores are deliberately done to increase funds for expansion, more and more difficult for small investors to shop. Vehicle interior decoration products escalating real significance to reduce competition in the automotive industry with the upgrade, many brands will increase allocation to upgrade the product as an important means of competition, so that the interior decoration of many models can greatly reduce the real meaning. To Familia 1.8, for example, the car in July 18 this year, the first anniversary of the launch upgrades were carried out 6 and 12 upgrades, mainly in the decoration, including increased Welcome pedal, cherry wood interior, door accessories and leather chairs, which were previously required to decorate the store decoration. According to Deputy Deng Wenhua Hai Tong introduced, the original decoration of a Familia average cost of 1.8 million in 5000-6000. Is now down to around 2,000 yuan. Southeast Motor is more dazzling product upgrades, most of which are carried out around the added configuration. Example, in April this year, launched only one month Lingshuai cars, manufacturers unveiled a new configuration, an increase of four-wheel ABS, audio cassette filling machine led to CD; to August this year, at the same time in the Lajia launched new, the original lead to light the deep interior trim; now launched the South East Freeca dealers Zhejiang edition, which increased after a free-type air-conditioning, front electric windows and remote central locking. Store decorations store also started to enter the automotive industry has a natural upper hand decorated, with the car is becoming increasingly fierce competition between brands, in Hangzhou, many brands will cost vehicle decorated as a gift a very important means of competition, cars Beauty business is a large part of the upholstery shop was diverted out. Hangzhou Hai Tong Motors Ltd. as an example, the Ministry of the decoration of each month, more than 30 million turnover, of which more than ten million is sent out. Commercial vehicles such as Premarin, is now sold out reminders, send a gift package worth ten thousand yuan. Maintenance coupons which 2,000 yuan, the insurance 4,000 yuan, decoration costs 4000-5000 dollars. Real significance of the internal decoration, including closing a window machine, reversing radar, remote control, film and more. This reporter visited a few days, Hainan Mazda, Ford, SE Lingshuai other three auto shops, found that several stores have their own decoration department stores in Changan Ford 70% -80% are equipped with decorative department. Store into the car decoration to attract a major reason reason lies in the relatively high profit automobile decoration. For example, Hangzhou sea, and it turns and the car decoration car decorations are companies, and to do a film about 3200 yuan, now has his own practice, 2,300 yuan on it, but also to keep a lot of Maori, in which profits can be seen high. Second, because many car decoration and other aspects related to the circuit modification, if the decoration is not in place, the occurrence of upheaval, the responsibility to think hard to determine. Premarin have occurred in Guangzhou, the car caught fire in the turmoil. Jue is the decorations have been identified after the alarm caused by the illegal change of the circuit, but the fires spread through the media to the product brand image has been the adverse impact, many dealers tend to sell models of their installation . However, the major stores are doing some preliminary decoration, the work of a number of high technology, such as modification, etc., you need to do a professional shop. Such as the Mondeo, the nations of the decoration in the center of Zhejiang, mainly to do wheel eyebrow, fenders, foil, sealing glaze decoration, cost about one thousand yuan. So for some professional skilled and have a certain brand of car decoration shop in terms of impact is not great. 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